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	<title>60 Second Marketer Blog &#187; The Coca-Cola Company</title>
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		<title>Coke vs. Pepsi: What Pepsi Got Right</title>
		<link>http://60secondmarketer.com/blog/2008/09/08/coke-vs-pepsi-what-pepsi-got-right/</link>
		<comments>http://60secondmarketer.com/blog/2008/09/08/coke-vs-pepsi-what-pepsi-got-right/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 00:11:04 +0000</pubDate>
		<dc:creator>JamieTurner</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Coke vs. Pepsi]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[The Coca-Cola Company]]></category>
		<category><![CDATA[The cola wars]]></category>

		<guid isPermaLink="false">http://60secondmarketer.com/blog/?p=96</guid>
		<description><![CDATA[It&#8217;s crossed my mind that there are two articles on The 60 Second Marketer that discuss the Coke vs. Pepsi cola wars. One of them recounts a study done at Baylor University that used brain-scans to analyze the findings of a taste test. The other talks about the brand essences of Coca-Cola vs. Pepsi. You [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s crossed my mind that there are two articles on The 60 Second Marketer that discuss the Coke vs. Pepsi cola wars. One of them recounts a study done at Baylor University that used <a href="http://www.60secondmarketer.com/60SecondArticles/Branding/cokevs.pepsitast.html" target="_blank">brain-scans to analyze the findings of a taste test</a>. The other talks about the <a href="http://www.60secondmarketer.com/60SecondArticles/Branding/index.html" target="_blank">brand essences of Coca-Cola vs. Pepsi</a>.</p>
<p>You might read these two articles and think that I&#8217;m a bit biased towards Coke, but that&#8217;s not actually the case. (If anything, I usually root for the underdog, which is why I&#8217;m an Apple computer fan.)<a href="http://60secondmarketer.com/blog/wp-content/uploads/2008/09/pepsi-cola-branding.jpg"><img class="alignright size-medium wp-image-98" title="pepsi-cola-branding" src="http://60secondmarketer.com/blog/wp-content/uploads/2008/09/pepsi-cola-branding-300x171.jpg" alt="" width="220" height="125" /></a></p>
<p>Anyway, there are a lot of incredible things Pepsi has accomplished over the past several decades. They spotted the bottled water trend before The Coca-Cola Company did. They were the first to jump on the consumer shift to non-carbonated beverages. And they&#8217;ve done a fabulous job with some of their core brands like Gatorade and Mountain Dew.</p>
<p>There&#8217;s a lot to be said for the folks at Pepsi &#8212; including the fact that they have Indra Nooyi as their CEO, proving that the gang in New York is a forward-thinking bunch. (For the record, I can recall 7 or 8 top people at The Coca-Cola Company from the past two decades and 100% of them are white males.)</p>
<p>Anyway, the cola wars continue in part because Pepsi keeps The Coca-Cola Company on its toes. And that&#8217;s definitely something worth acknowledging.</p>
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