In one of their white papers, they covered some basic SEO tips which we thought we’d share with our readers. For the complete white paper, be sure to visit the Vocus website.

Basic SEO Tips

Keywords: Headlines should contain keywords related to major themes in your news.  The headline is not only extremely important for SEO but is also your first opportunity to engage your consumer and will generate the title tag of your release.  Additional keywords should be strategically placed in the release to create rich content that is easily retrievable.

Enhanced URL:  Search engines look at the keywords used in a hyperlink to a website to determine its ranking.  If a hyperlink has keywords included and points to your website, then when a person does a search for those keywords, they are going to be more likely to find you among their results.

Anchor Text/Embedded Keywords: Embedding hyperlinks into your release is another way to increase your ranking and drive traffic to your website.  However, hyperlinks should not exceed one for every 100 words of content.

Multimedia Content: Adding a news image, video or audio to your release will not only make your press release more consumable, graphically pleasing and likely to be read, but it will also ensure your news is indexed in image search engines and create more visibility for your message.