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The MARKETING THAT WORKS blog keeps you up-to-date on the newest tools and techniques in marketing. It's written by members of the 60 Second Communications team who have helped companies like CNN, AT&T, Cartoon Network and Motorola increase their sales and revenue with high-impact, measurable marketing. Please feel free to re-publish any of the postings on this blog. No need to check with us first -- publish away and just give us some link love in return.
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How Pepsi, Coors, Kleenex and Huggies Reinvented Packaging as a Marketing Tool

Thursday, January 15th, 2009 Posted in Branding, General Marketing, Marketing That Works, SEO Tips, Social Media, Twitter | No Comments »

Doctors George and Michael Belch have recently released the eight edition of their classic textbook "Advertising and Promotion: An Integrated Marketing Communications Perspective." One of the topics they discuss is ... Read more..

Why is the Coca-Cola Brand More Valuable Than the Pepsi Brand?

Saturday, January 3rd, 2009 Posted in Branding | 1 Comment »

Not long ago, the 60 Second Marketer published an article on the value that Interbrand, Inc. places on the Coca-Cola brand vs. the Pepsi brand. It was an interesting article ... Read more..

Two Things Marketers Can Learn from the Coke and Pepsi Business Strategy

Thursday, December 18th, 2008 Posted in General Marketing | No Comments »

Members of the beverage industry have come clean with the fact that a slow-down in the global economy will hinder growth well into 2009. No surprises there. Liquid refreshment beverages, ... Read more..

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How Pepsi, Coors, Kleenex and Huggies Reinvented Packaging as a Marketing Tool

Why is the Coca-Cola Brand More Valuable Than the Pepsi Brand?

Two Things Marketers Can Learn from the Coke and Pepsi Business Strategy