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The MARKETING THAT WORKS blog keeps you up-to-date on the newest tools and techniques in marketing. It's written by members of the 60 Second Communications team who have helped companies like CNN, AT&T, Cartoon Network and Motorola increase their sales and revenue with high-impact, measurable marketing. Please feel free to re-publish any of the postings on this blog. No need to check with us first -- publish away and just give us some link love in return.
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Risk Taking in Marketing

Friday, March 27th, 2009 Posted in General Business | No Comments »

“Rather than let risks be inflicted on you by happenstance, today’s realities dictate that you learn to initiate them yourself.” Bill Treasurer, a consultant in the Atlanta area, wrote a ... Read more..

Does it Pay to Discount?

Tuesday, March 24th, 2009 Posted in Uncategorized | No Comments »

Inc. Magazine is one of the best magazines to subscribe to if you're a small- to mid-sized business owner. Strike that, it's one of the best magazines to subscribe to ... Read more..

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Risk Taking in Marketing

Does it Pay to Discount?