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The MARKETING THAT WORKS blog keeps you up-to-date on the newest tools and techniques in marketing. It's written by members of the 60 Second Communications team who have helped companies like CNN, AT&T, Cartoon Network and Motorola increase their sales and revenue with high-impact, measurable marketing. Please feel free to re-publish any of the postings on this blog. No need to check with us first -- publish away and just give us some link love in return.
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- Marketers have two choices when they create campaigns. Blend in (e.g Bayer). Or stand out (e.g. Apple). Best option: Stand out. 1 hr ago
- 5 good leadership strategies: 1. Conveying presence, 2. Being genuine, 3. Communicating affirmation, 4. Effective listening, 5. Support 1 hr ago
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Welcome to the “Marketing That Works” Blog

Monday, December 15th, 2008 Posted in Marketing That Works, SEO Tips | No Comments »

Many of you who are reading this have noticed that we put "Marketing That Works" in the headline of this post. (Note: "Marketing That Works" is the name of this ... Read more..

What Starbucks is Doing Right

Tuesday, December 9th, 2008 Posted in General Marketing | No Comments »

Starbucks has been in the news a great deal lately. Readers of the business press knew things were bad last Spring when the company reported earnings were down. Then, Howard ... Read more..

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Welcome to the “Marketing That Works” Blog

What Starbucks is Doing Right