Your email marketing campaign becomes pretty useless if no one reads your emails. Constant Contact, an email marketing solutions company, has compiled some useful hints for being sure your emails don’t end up on the proverbial dead-letter floor.

1)    The “From” line needs to be recognizable: This answers the question a recipient asks when they check their emails: “Do I know you?” The answer here better be yes. Constant Contact says, “It’s important to use a ‘from’ name that your recipients recognize. If your brand is more memorable than your personal name, then use that.”  Other hints:
a.    Avoid generic addresses  (sales@xyz.com  or info@xyz.com)
b.    Use a consistent, recognizable name
c.    Use a real email address (CAN SPAM email law)

2)    The “Subject” line needs to be engaging: Which would you rather read: “Monthly Update” or “This Month’s 7 Sales Tips”? Once the reader decides they know you, they will ask themselves “Do I Care?”  Be creative in your subject line! Look in your own inbox. Which subject lines grab your attention? Constant Contact suggests your keep a list of your top 10 favorites, and refer back to it when you need it.  But keep it short enough that it can be seen in the reader’s inbox Subject column. Forty five characters or less usually does it.

These are just some of the many tips you can find on the Constant Contact email seminars they conduct around the country on a regular basis. Check ‘em out!

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