Marketing Traditionalists and Marketing Scientists: A Collision or Collaboration?

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I would like to be crystal clear up front. When it comes to the characterizing types of marketers, most people don’t truly understand the definition of “traditional and scientist.” Many believe a traditionalist is all about “old school” media channels like TV, radio and print. Old guys like me grew up calling these “old school” channels “above the line” marketing. Often, the “scientist” is bucketed into newer channels like digital, social, mobile, or “below the line” marketing. Nothing could be … [Read more...]

What You Can Learn About Customers Through Marketing Automation


Did you know that there were nearly 11 times more B2B organizations using marketing automation software in 2014 than in 2011? Likewise, adoption is expected to increase by 50% in 2015, according to SiriusDecisions. Several large B2B providers have recently stepped into the arena, including Salesforce and Adobe. What’s all the hype about? For starters, marketing automation saves time for for sales teams with automated follow ups, lead scoring, and lead grading capabilities. Perhaps more … [Read more...]

3 Keys to Get the Most Out of Your Data

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Today, marketers have access to more customer data than ever before, be it demographic and socioeconomic data, information about customers’ preferences, purchase histories, spending behavior and much more. In fact, many marketers have access to more than they can comfortably handle. At the same time, though, the advantages of harnessing all of this data continues to grow. In order to stay ahead of the curve in today’s ultra-competitive landscape, it is essential for marketers to embrace the … [Read more...]

How to Use Color to Increase Conversions


Did you know that 92.6% of people say that the visual dimension is the number one driver of their purchase decision (over other dimensions like taste and smell)? No wonder, colors have a significant impact on your website's conversion rates. Check out the infographic below to learn more about why and how colors affect conversions. You'll also find some great tips for using color on your website! … [Read more...]

Ruining the Online Shopping Experience: Three Common Mistakes

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E-commerce sales are steadily rising; a recent Marketing Land article notes that “a majority of retailers” experienced double-digit growth to online sales volume in 2014, with 74 percent saying they climbed 10 percent or more compared to the year before. But it's not all wine and roses: According to Retail Customer Experience, just 27 percent of U.S. consumers say they shop online weekly, and while 68 percent have browsed in-store to buy online, this “showrooming” is actually more prevalent in … [Read more...]

How to Align Sales and Marketing to Boost Revenue by 208%

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Did you know that realigning sales and marketing can boost revenue by 208%? Or that organizations which align sales and marketing functions enjoy 36% higher customer retention rates and 38% higher sales win rates. Check out the following infographic from Wheelhouse Advisors for more stats and tips on aligning sales and marketing within your organization and increasing revenue. … [Read more...]

How to Embrace Big Data and Use it to Grow Your Business

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A recent survey of 362 executives conducted by The Economist Intelligence Unit found that three out of four surveyed agree that their staff struggle with data and cannot apply data effectively to their decisions. Data-driven companies are likely to be more profitable than their competitors, and they are more likely to ensure that employees apply the most relevant data to the business activities that most affect the bottom line. Yet companies struggle with data for three reasons:  culture, … [Read more...]

What Are the Most Important Trends in Content Marketing? Find Out Here.

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In a recent poll on digital marketing by Smart Insights, respondents said content marketing would have the biggest impact on driving results for their business this year. So, it comes as no surprise that 50% of B2C marketers expect to increase their content marketing budgets in 2015. To help you build and strengthen your content strategy in 2015, we're sharing an infographic by Smart Insights and JBH. Whether you're seasoned content marketer or are just getting started, we're sure you'll find … [Read more...]

3 Things Apple Did to Build Their Empire That You Can Do, Too.

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Unless you live in a tree fort in the Congo, you’re familiar with the Apple brand. They’ve not only built a business, but a brand that’s become an empire. Their competitors can’t even come close to seeing the success that Apple has seen in the technology niche. For example, did you know that the iPhone alone brings in more revenue than all of Microsoft combined (to the tune of tens of billions of dollars)? How do you get there? How does that happen? How does a guy start with an idea … [Read more...]

Are You Missing a Huge Opportunity by Ignoring Local Search?

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Whether you're a marketer or a business, local search will have an impact your marketing strategy in 2015. Local search is about going beyond branded terms to be visible, relevant, and engaging where and when your customers are looking for you. With beacon deployment increasing and the advent of smartwatch technology, local search marketing is quickly bleeding into location-based and proximity marketing. Here are a few of the top trends to be aware of -- and prepare for -- in 2015: Mobile … [Read more...]