What Are the Most Important Trends in Content Marketing? Find Out Here.

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In a recent poll on digital marketing by Smart Insights, respondents said content marketing would have the biggest impact on driving results for their business this year. So, it comes as no surprise that 50% of B2C marketers expect to increase their content marketing budgets in 2015. To help you build and strengthen your content strategy in 2015, we're sharing an infographic by Smart Insights and JBH. Whether you're seasoned content marketer or are just getting started, we're sure you'll find … [Read more...]

3 Things Apple Did to Build Their Empire That You Can Do, Too.

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Unless you live in a tree fort in the Congo, you’re familiar with the Apple brand. They’ve not only built a business, but a brand that’s become an empire. Their competitors can’t even come close to seeing the success that Apple has seen in the technology niche. For example, did you know that the iPhone alone brings in more revenue than all of Microsoft combined (to the tune of tens of billions of dollars)? How do you get there? How does that happen? How does a guy start with an idea … [Read more...]

Are You Missing a Huge Opportunity by Ignoring Local Search?

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Whether you're a marketer or a business, local search will have an impact your marketing strategy in 2015. Local search is about going beyond branded terms to be visible, relevant, and engaging where and when your customers are looking for you. With beacon deployment increasing and the advent of smartwatch technology, local search marketing is quickly bleeding into location-based and proximity marketing. Here are a few of the top trends to be aware of -- and prepare for -- in 2015: Mobile … [Read more...]

9 Successful Email Marketing Techniques You Can Use to Boost Sales

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After search, email is the next most effective marketing channel for e-commerce. However, it's not always easy to create email campaigns that will generate results. To help you boost sales by using email marketing, the following infographic by Targeting Mantra, shares nine tried and tested campaigns that you can easily replicate: … [Read more...]

How to Use Loyalty Programs to Reduce Customer Churn and Boost Revenues

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Virtually every online retailer offers a loyalty program these days, and people are perfectly happy to sign up for them (at least the free ones) in droves. Unfortunately for many e-tailers, though, consumers don’t use every program equally.  According to The 2013 Maritz Loyalty Report, which surveyed over 6,000 consumers the average shopper has joined 7.4 loyalty programs. However, members actively use only 63% (i.e., 4.7) of the programs they join. And 53% had stopped using at least one … [Read more...]

27 Pivotal Questions to Ask Before Writing Your Next Marketing Plan

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If you're a Chief Marketing Officer, or a V.P. of Marketing, or even an entrepreneur running your own business, there's going to come a time when you have to hit the re-set button and write a new marketing plan. That's something we do quite frequently for our clients, as outlined in an in-depth post we uploaded called Even We Were Surprised When Our Marketing Campaign Grew Our Client's Revenues by 278%. If you're looking for a step-by-step guide on how to re-brand and re-launch a product or … [Read more...]

How to Boost Your Conversion Rate by 49%

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Did you know that only one in seven A/B split tests boost conversions? Now, don't let this fact dampen your enthusiasm for split testing your way to conversion success. When done right, testing can actually increase your conversion rate by 49%. To find out how to create tests that will produce significant results, check out the following infographic from QuickSprout: … [Read more...]

Top Super Bowl Spots: Are They Worth $4.5 Million?

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On Super Bowl Sunday, I was interviewed by CNN International to talk about this year's crop of Super Bowl commercials. Before being picked up by the car from CNN, I had an email dialogue with Dr. Reshma Shah who is a marketing professor at the Goizueta Business School at Emory University. (She's also my co-author on How to Make Money with Social Media.) I figured if anybody could share some light on the value of a Super Bowl commercial, it would be Dr. Shah. Here's what she shared with … [Read more...]

What Are the Best Times to Post on Social Media?

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We're not typically big fans of data that generalizes trends in marketing. After all, the only way to get a true sense of what works for your company is to test your way to success. Said another way, all the data in the world won't matter a bit if it turns out that your specific target market responds in a way that's different from the generalized data. But then we came across the infographic below, created by our friends at QuickSprout. They've done a good thing here, which is to provide … [Read more...]

How to Use Digital Asset Management to Protect Your Brand

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This guest post contributed by Liz McClellan “If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.” – John Stuart, former CEO of Quaker Oats We’ve heard this quote before, but 100 years later it still resonates so powerfully. Consumers love brands and it’s no longer just about paying a price premium for a coveted branded product. We have started to attach huge value to low-cost … [Read more...]