Is Instagram Right for Your Business? Find Out Here.

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If you're like many marketing professionals, you're trying to wrap your mind around Instagram and whether or not it's right for your business. Well, Instagram might not be right for everyone, but it just might be yet another way to promote your business inexpensively via social media. So, with that in mind, we'd like to draw your attention to the following infographic which includes some fascinating statistics about the platform: There are 200 million active users of Instagram, 53% of … [Read more...]

Even We Were Surprised When Our Digital Marketing Campaign Grew Our Client’s Revenues by 278%

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Is it possible to use digital marketing and a brand make-over to increase revenues 278% in just 6 months? If you'd asked me that question a year ago, I would have said you were crazy. But when we were asked to use digital marketing and a brand make-over to kick-start an organization's sales, we decided to do everything we could to turn things around for them. To our great surprise, it worked. In fact, it worked better than we expected. And all we had at our disposal was a modest digital … [Read more...]

What I Learned at Dinner with a Top IBM Sales Executive That You Should Know, Too

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I work in a crazy industry. And if you work in advertising or digital marketing, you know what I'm talking about. It's nuts. Oh, sure, there are some great things about this business -- you're constantly learning new things, you get to help others grow their business, and you get to work with smart, colorful people. But one not-so-great thing about this industry is that I need to replace about 30% of my revenues each year just to have 0% growth. How can that be? Well, in any given … [Read more...]

What Every Advertising Agency Executive and CMO Should Know About Digital Media

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If you work in an advertising agency or as a marketing director at a corporation, you may have heard a lot of buzz about Programmatic Media Buying and Real Time Bidding. What is Programmatic Media Buying? In a nutshell, it's essentially computerized media buying, although that may be an oversimplification. Peter Naylor, former evp at NBCUniversal says that Programmatic is “...advertising’s newer, better mousetrap. (It's) a catchall term that many people are using to categorize everything from … [Read more...]

How to Use Digital Marketing to Grow Your Sales and Revenues

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Are you interested in learning more about digital marketing? If so, then you'll want to read a new book on the subject called Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumer by Mike Smith and published by AMACOM. I've been in the digital marketing and advertising business business for several decades. One of the things that has kept me interested is that the industry is in a constant state of flux and change. Sometimes, those changes can be very … [Read more...]

B2B Marketing: How to Use B2B Behavior Secrets to Improve Your Marketing ROI

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Are you interested in learning more about B2B marketing? If so, I have some good news -- there's plenty of new data and research about the B2B marketing process that you can sink your teeth into. That's a positive trend. After all, there are more stories written about B2C marketing than there are about B2B marketing. That's understandable -- Coca-Cola, AT&T and others spend hundreds of millions of dollars a year creating advertising campaigns, social media campaigns and content marketing … [Read more...]

How to Use Social Media to Improve the Results of Your Next B2B Marketing Campaign

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Are you using social media to help with your B2B marketing campaigns? Studies show that 92% of B2B buyers use social media to engage with sales industry thought leaders. Said another way, your prospects want to talk with you before they buy from you, and they're using social media as a channel to facilitate that conversation. The bottom line is that you can improve the results of your next marketing campaign by leveraging social media as a lead nurturing tool. How? Check out the … [Read more...]

13 Essential Content Marketing Strategies to Drive More Prospects to Your Website

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The key to success in any business is to adapt and evolve. If you don't change with the times, then you'll eventually lose relevancy with your customers. Just look at Microsoft -- they were a dominant force in the 1990s, but have been surpassed by Google and Apple who recognized that smartphones and tablets were the future of computing. To remain relevant, businesses should change their approaches to keep up with the changing times. If driving traffic to your website is important to your … [Read more...]

Does Content Marketing Work? Here’s Your Answer.

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One of the big questions marketing directors ask their advertising agencies or digital marketing firms is whether content marketing (and it's cousin inbound marketing) actually works. We all know the story of HubSpot, the Boston-based marketing software company that practically invented inbound marketing. They generate about 50,000 leads per month for their business by developing and distributing e-books, infographics, blog posts and other pieces of content marketing designed to drive new … [Read more...]

10 Secrets to Improve the Results of Your Next Advertising Campaign

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Are you interested in improving the results of your next advertising or marketing campaign? If you work at an advertising agency or digital marketing firm, or if you're a marketing director at a large corporation, then keep reading. We've done some research about consumer behavior that should be of help to you. And we've distilled our research down into 10 secrets outlined below that can help you improve the ROI of your next advertising or digital marketing campaign. Ready to dive in? … [Read more...]